Strategize and design the graphic presentation for Rocio Lorenzo's TED Talk "How Diversity Makes Teams More Innovative".
For the past fifteen years as one of the top 25 female business leaders in the world, Rocio has consulted senior executives across Europe and the US on the benefits of increasing diversity within their management. Using TED as her platform to dig deeper into this topic, my task in designing her presentation is to not only help illustrate and communicate the research she has collected throughout her studies, but also provide a space for the audience to engage with her content that feels comfortable, friendly, and professional. For this brief, I picked-apart Rocio's script line-by-line and developed a design system to bring her presentation to life. (commissioned by: Oxbow) The Toolkit: Illustrator, Photoshop