Getting excited for the shred season ahead here in the upper-right US!
A few summers back, before I made the move to Orlando, I remember cleaning out my room and finding my old stash snowboard and wakeboard magazines over the years. Being the sentimental person that I am, I thought it'd be cool to keep them all to look back on, but also being the perfectionist that I am, not having the full collection I knew I once had left me with a mixed-matched batch of mags that were all out of order and disorganized...so I trashed (eh, recycled) every single one. (And maybe I was pledging allegiance to Wake Journal at the time too, I don't know).
But flash forward a few years to this past summer, and as I prepped for my move here to Vermont, I found one single Wakeboarding Magazine that had slipped through the cracks after all these years.
It was a Gear Guide Issue from 2013 I believe with Jeff House on the cover (coming off his laundry list of injuries if I recall correctly). As I sat back and flipped through the issue, seeing BP with long hair, Twelker with short hair, and the initial hype of the first ever G23s, the memories and pure joys of squeaking in every ounce of ride time back in middle school and high school as a teenager hit me real hard.
Those riders, their gear, and the photos that brought it all to life in that magazine (and others like it) were the only source I had to the world of wakeboarding outside my own little rural river in Virginia. And because of that, there was nobody to tell my brother and I the right way or wrong way to interpret what we saw in magazines. No advice, no trick tips, and certainly no pressure. We simply gathered what we had, got stoked, filled up the gas, and played as much as we could.
And it was the most raw and honest state of play we knew.
So, as I'm holding the long lost and last remaining Wakeboarding Mag in my stash, I decided to recreate that journey of play through a series of collages.
I've never really been an artist, but as a kid, I used to always cut out bits and pictures of these action sports magazines and rearrange them on my doors, or slap stickers on my board setups in clever ways, or even hang posters with some sort of design system in place. It always fascinated me that you could take a photograph, sticker, or poster and rearrange it yourself to create something that not only looked different, but said something totally different by placing it next to or on top of something that felt new. It's no wonder why I found collage to be my favorite medium while I was in design school. And looking back, that same playful spirit was there for me in collage as well.
So together, with the two most natural forms of "play" I knew as a kid, here are four original collages created only from that sole surviving Wakeboarding Magazine I found this summer.
The visual inspiration for this came from one of my favorites, Jesse Draxler. Not only am I highly drawn to the emotion and style shown in his work, but I love the clean and minimal approach he uses in this medium that can sometimes be stereotyped as "messy" or "random". Also with each collage I brought in a piece of nature, as to represent and symbolize the raw and organic state of play throughout this artistic process and the emotion behind wakeboarding itself. (They're not perfect, and neither is the scanning I did, but enjoy! More to come for sure.)
Would love to hear your thoughts, comments, and which one is your favorite!
Josh Twelker — Wakeboard: Boat
Aaron Reed — Wakesurf
Raph Derome — Wakeboard: Cable
Reed Hansen & Brenton Priestley — Wakeskate & Wakeboard: Boat
The Brief: Develop a single-page desktop design for a personal loan business tailored towards tech-savvy grandparents.
(Responsive design in mind | Student work | Tools: SketchApp | Deadline: 1 day)
Fitzwood: Personal Loans
"Honest, Simple, Caring"
(Name derived in combination of Fitzroy and Collingwood; two side-by-side neighborhoods in my old stomping grounds of Melbourne.)
Getting a personal loan may not be the most exciting thing in the world, sure, but lets take a look at some of the body copy and see if anything emotive sticks out as design inspiration...
"Helping you take control of your finances"
"Getting to know our clients"
"Very low rates to financially responsible people"
"It is an easy but in-depth process"
"We look at data other lenders don't"
"Don't hesitate to ask"
Now, combining the established values from deeper research (honest, simple, caring) with the target market in mind, here are some design notes and directions at play:
Navigation — Easy and intuitive, legibility and hierarchy similar to a newspaper.
Demographic — They don't mind reading chunks of text.
Trust — Needs to be immediate. Think narrow padding, gives the illusion of grip and control.
Step by Step — Predictable flow of content.
Connect Early — Appeal to the small-town voice.
Branding — conversational and relatable.
And now for the design elements and brainstorming (followed by the final product).
Typesetting is definitely on of my favorite mediums within the disciplines of graphic design. It's the bread and butter of every legend out there. And more specifically, the Swiss designers. For this corporate report concept brief, I wanted to capitalize on the similar features between Mercury Logistics's business nature and Swiss designers' visual principles. Elements include infographics, bulleted list items, headers, sub-header content, and body copy. Execution includes simple hierarchy, the Helvetica family, bits of handmade, and a color palette driven by brief research and values.
Today I played around in the archives and rolled out this typeface I initially designed for my Spike Jonze Shillington project. Titled "High Quality VHS", the purpose of this custom display font is to showcase the early videotape and camcorder days of the 90's. Unique characteristics: sans serif, condensed, moderate contrasts in weights, and variant rounding throughout each character. Oh and of course, seeking inspiration from the arsenal of brands inside dad's camera bag.
Practicing the combination of calligrams through logos
Pizza + Laptop + Graphic Design = College
This week, I've been warming up by sketching up icons.
But here's the catch. Each icon begins with either a small circle, square, or triangle. Can you find them?
Redesign: Ski Area
Mark making with these keywords:
I like negative space.
benjamin edward johnston
Sketching up letter combinations using these techniques:
"Taxi Cab" —by: Twenty One Pilots
Collage art is one of my favorite mediums. Today I'm playing around with print publications and design principles to create something new within these square tiles.
Cover illustration for the book Charlottes Web.
Today I'm practicing using original imagery to generate creative layouts. These photos were shot in NYC, Montreal, and Vermont