Construct and develop a soap brand for teenagers through packaging dielines.

Bite Me

Why would teenagers want to buy this soap? Legend has it that in her reckless youth, Chelsea Handler's parents would wash her mouth out with soap as a result of her foul mouth. So, behind their backs, she created a soap that actually tasted good! And now, she's sharing her rebellious recipes with teens worldwide. The packaging and branding designs for "Bite Me" were inspired by this friendly dose of sass, with a sprinkle of crass. (student work) The Toolkit: Illustrator, InDesign