Design and develop a campaign event for United Airlines to increase customer loyalty and boost the company image.


In April of 2017, United Airlines wasn't necessarily known for their great relationships with their flyers. So in an effort to turn things around, project "Airplayne" focuses on bringing back a friendly and light-hearted reputation the company once boasted about. "Airplayne" was a concept to transform an airplane into a playground. A chance for people to go behind the scenes of a commercial jet via an exciting experience in one of the most stressful locations in a city. This marketing opportunity was visually designed to allure the curious eyes and engage the child-like imaginations of United Airlines passengers. (student work) The Toolkit: Illustrator, InDesign, Photoshop, Sketch